There are over 200 different factors that go into ranking a website highly for Google search engine optimization which some of them take a place in this question, “What is on-page SEO?”.
In this article, we’re gonna cover the on-page SEO factors and we’re gonna give you three quick wins we can take away today and get your website higher in search.
What’s on-page SEO?
It’s the quality of the content that you have on your website and this includes text, images, and videos. If you’re considering SEO for the first time the best place to start looking for improvement is with on-page SEO.
Google ranks your website based on how the page content relates to the user’s search terms. It also ranks a web page based upon good user experience. Even in Google’s report, they talk about the importance of having the right keywords in the title, the headings, the body of the text, and the text you use must be relevant to the search terms your audience is searching for.
Look at the three things you must consider to improve your on-page SEO ranking.
1- How fast your web page loads
The speed of which a website loads drastically impacts customer conversion rates. You know Google factors your webpage load speed and how high it will rank in search. So the faster your website loads, the higher it will be in search engine results pages. A lot of businesses do not realize that around 2 years ago Google released the mobile-first index. What does this mean?
It means that when you search Google with your mobile, you will get slightly different results than if you searched on a computer. Now Google considers this as very important because more than 60% of all Internet usage is now on a mobile device. So if you look at how fast your website loads on your mobile phone and it takes longer than two and a half seconds to load, you’ll be missing a lot of valuable traffic. There are plenty of statistics out there to support a drop off of up to 50% of users when a website takes longer than five seconds to load. As a result of that, if your website is taking longer than three seconds to load, Google will push you down the list.
2- Content length and content quality
How much content do you have on your website and is it related to the customer search term? An important metric for on-page SEO is the word count of your webpage. When we write our blogs for TogoLead, we know that they need to be a minimum of 1000 words to rank highly on Google. Remember here I’m talking about blogs, you shouldn’t have 1,000 words on your home page or landing page, that will be a poor user experience for people to be landing on your website. You should be providing useful content for your customers in the form of blog articles and should cover search terms your target audience might be searching for such as issues or problems they are having related to the products or services you offer.
This is where you’ll get a lot of high-quality leads and it’s a major part of on-page SEO. Google checks the word count and content and prefers web pages in rank if they hit a substantial word count such as 1,000 words and this is called skyscraper content, but do remember quality matters. The content must be relevant, do not use black hat techniques such as keyword stuffing or hiding text with the same font color as the page color. Make sure your headings such as H1 and H2 contain relevant keywords. This will continue to encourage Google to rank your entire website high. If you’re just starting the key is to focus on creating high-quality useful content related to what your user is searching for and this will increase your organic traffic.
3- LSI keywords
LSI keywords stand for latent semantic indexing, this is the language your audience may be searching for but it’s not implicitly the keywords that they are using, now that is a mouthful. It’s gonna be easier for us to explain if we use an example. If we had a client that specialized in putting loft ladders into people’s homes, to improve their ranking we would make sure that the content we used on their website also related to the terms such as home attics or access points. So think about other types of content that cover other terms related to your main target keywords. It’s also important to remember that Google’s algorithm can’t be easily fooled. The moment the user experience starts to decline you will lose page rank. Examples of this will be using text with loads of random keywords.
So there you have it 3 things to consider to improve your on-page SEO no matter your skill level.